To Sell is Human – ESA BIC Bavaria Sales Training

In an intense two-day workshop, ESA BIC Bavaria incubatees worked on crafting and delivering their unique value proposition. ESA BIC Bavaria invited Piotr Bucki, a very experienced startup coach, to provide this high-class sales training in Oberpfaffenhofen on 4 and 5 November.

The workshop’s title, “To Sell is Human”, was borrowed from the book by Daniel H. Pink. One focus of the workshop was to understand the sales process, understand where each entrepreneur is within this process, and knowing what to do next. Topics included clients’ psychology, sales funnels and messages. The workshop aimed to leave each startup with a good plan to make its sales work.

ESA BIC Bavaria regularly offers exclusive workshops, training courses and events to its incubatees and alumni. You also have the chance to participate at such events in the future – don’t miss applying by our next deadline.

Apply for the ESA Business Incubation Centre (BIC) Bavaria!
Join the Space of Innovation to lift your startup to the next level: the upcoming application deadline for the ESA BIC Bavaria incubation programme is 16 December 2019. Here, startups receive the financial and technical support they need to kick-start their business.
Startup? Start here! Start now!

About ESA BIC Bavaria

ESA Business Incubation Centre (BIC) Bavaria & Northern Germany promotes companies with disruptive products and digital businesses in areas such as robotics, mobile, mobility, automotive, aviation, satellites, etc. Since 2004, AZO, with its ESA BIC Bavaria, has supported more than 162 startups with an annual turnover of around EUR 150 million in 2018, creating more than 2,800 high-tech jobs in Bavaria and involving more than EUR 50 million in venture capital in 2018. Additionally, the first IPO of an ESA BIC alumnus took place in 2017. ESA BIC Bavaria & Northern Germany is one of the most successful incubation programmes in Europe. For more information, please see

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